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21 Oriana House, Victory Place
London E14 8BQ
United Kingdom

Creative strategy for businesses and brands. We help companies make the most of opportunities created by changing markets and environments




Changing Faces shortlisted at Third Sector awards

Nigel Hillier

We were delighted to hear that our recent rebrand of Changing Faces has been shortlisted at the Third Sector Awards – among some notable company. We're up for the ‘Brand Development’ category, for the best new, changed or evolved brand, and alongside our own efforts are some great works from Breast Cancer Now, Province Row, House of St Barnabas, and Volunteering Matters.

The Third Sector Awards recognise and celebrate charities and their partners in several categories including marketing, campaigning, fundraising and communications. The awards take place on 14th September at The Lancaster Hotel in London.

Best of luck to everyone involved...



Changing Faces launches their new brand

Nigel Hillier

We’re proud to see the public launch of the new brand and identity we developed for the charity Changing Faces. We spent more than a year working with staff, clients, volunteers, trustees and other key stakeholders to create a new brand that speaks to the change they seek.

You can read the official press release here.

As well as developing the brand strategy, we’ve designed the new identity and look for all their printed materials, introduced a new illustration and image style, as well as develop the new campaign and website.

It’s been a wonderful journey, working with some great people to really help shape and define the amazing work they do.

Thanks must go to our partner and fellow brand consultant, Geoff Dodds; Praise too for Yakub Merchant for his captivating photography; and BT and Premier Choice Internet for their work on the new website.

The response on social media has been great, hitting some 300,000 people on day one and it’s great to see that everyone’s hard work is being well received.

While we get a proper case study together, check out the charity’s Twitter account @FaceEquality to see more images from the new campaign or search #newCF.

Strictly Financial new identity

Nigel Hillier

We've just finished developing a new identity for our friends and partners, Strictly Financial. As their name implies, they specialise in qualitative research for the financial industry and have an outstanding reputation in the sector, but with an identity that had been with them from day one, it wasn't doing justice to their work or their standing. 

Qualitative research is all about interpreting conversations, looking for the common themes to be able to find a way to the underlying issues - and ultimately a solution. The logo itself was inspired by the partners' ability to find their way through the complexities of different perspectives and develop clear and focused recommendations for their clients, hence the influence of the maze within the monogram. 

We've applied the new identity across the business including a range of templates and are now in the final stages of delivering the new website.

Pocklington Coat of Arms update

Nigel Hillier

We've been working with the school to update their Coat of Arms. Pocklington School has just celebrated its 500th birthday and whilst the Coat of Arms - originally bestowed by the Dolman family in 1514 – has evolved over the centuries, it had never been looked at in terms of working in the digital age.

It was important not to change the Coat of Arms but to take each individual element within the design and explore different ways to improve its overall clarity, especially at smaller sizes. We undertook a comprehensive exercise in reworking each element, from the colour hues to the symmetry of the mantling and the balance of lettering within the banners.

Business Card MockUp.jpg

With a wide range of applications to manage, we also looked at creating a simplified outline version to work as an endorsement to the new School identity, as well as a way to get the updated Coat of Arms into the School environment.

CLTX Portal design and launch

Nigel Hillier

We’ve recently completed another project with our long-standing client, CLTX to put together the look and feel of the new CLTX Portal, a personalised and fully customisable web-based application which brings all the Exchange’s services into a single, easy to access client gateway.

The design brief, developed in conjunction with the marketing, sales and development teams was very clear about the need for simplicity and getting their clients to take up use of the Portal.


An important design consideration for the landing pages was keeping the layout both simple, yet functional allowing for it to work effectively across mobile, tablet and desktop and making the buttons work for a fingertip without compromising the overall look.

We also created a new suite of icons in the CLTX style for the initial launch and a whole host of others to come on-line as the site develops and increases its functionality.

You can find out more at

McCrow exhibition goes to New York

Nigel Hillier

We've just created the new posters and invites for our friend and artist McCrow as he holds his first exhibition in New York at the Hoerle-Guggenheim gallery next month.

The History Interrupted exhibition first featured at London's Oxo Gallery in 2013 to huge success and an extended run. This time round there will be plenty of new work on display as well as the original pieces.

The exhibition runs from 24th April to 5th May. 

We're having a ball

Nigel Hillier

We've been continuing our work with Wimbledon RFC for their celebratory season as the preparations for their Anniversary Ball start in ernest. We've created the overall concept that will be the inspiration for the event and work across everything produced for this prestigious evening.

With this being a world cup year for rugby and the ball taking place just six days before England's opening game, our inspiration came from the engravings on the Webb Ellis trophy itself.

Developing our own set of decorative embellishments creates a link to the tournament as well as capturing a sense of the heritage and grandeur of the occasion. It's given us a flexible design system that's being applied to everything from beer mats and wine bottles to T-shirts and the clubhouse windows.

There's still plenty to do but it's good to see the first applications appearing around the place.