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21 Oriana House, Victory Place
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Creative strategy for businesses and brands. We help companies make the most of opportunities created by changing markets and environments

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Tax isn’t taxing for KPMG

Nigel Hillier

KPMG needs no introduction but following an internal audit, it was clear that the global tax and compliance division required some clarity.  We were tasked with creating a brand and messaging platform to help reflect global compliance as a multidisciplinary offering, which is not simply about ‘tax’, and the means to present their intellectual leadership and service innovation.

Following a round of internal and client interviews we identified a number of challenges for the business to overcome in order to change perceptions. Working with various partners and the global brand and marketing team we were able to land on a clear positioning, that reflected the division’s diverse skill base and practices, bringing it to life with a fresh visual style to complement the KPMG global brand.