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Creative strategy for businesses and brands. We help companies make the most of opportunities created by changing markets and environments

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We're having a ball

Nigel Hillier

We've been continuing our work with Wimbledon RFC for their celebratory season as the preparations for their Anniversary Ball start in ernest. We've created the overall concept that will be the inspiration for the event and work across everything produced for this prestigious evening.

With this being a world cup year for rugby and the ball taking place just six days before England's opening game, our inspiration came from the engravings on the Webb Ellis trophy itself.

Developing our own set of decorative embellishments creates a link to the tournament as well as capturing a sense of the heritage and grandeur of the occasion. It's given us a flexible design system that's being applied to everything from beer mats and wine bottles to T-shirts and the clubhouse windows.

There's still plenty to do but it's good to see the first applications appearing around the place.