We've just finished developing a new identity for our friends and partners, Strictly Financial. As their name implies, they specialise in qualitative research for the financial industry and have an outstanding reputation in the sector, but with an identity that had been with them from day one, it wasn't doing justice to their work or their standing.
Qualitative research is all about interpreting conversations, looking for the common themes to be able to find a way to the underlying issues - and ultimately a solution. The logo itself was inspired by the partners' ability to find their way through the complexities of different perspectives and develop clear and focused recommendations for their clients, hence the influence of the maze within the monogram.
We've applied the new identity across the business including a range of templates and are now in the final stages of delivering the new website.